Kolaveri Girls

Even as Slumdog Millionaire's Ayush Mahesh Khedekar is holidaying at the ongoing Cannes Film Festival, his co-star Rubina Ali is facing the harsh realities of life back home. Rubina's house in the Garib Nagar slums in suburban Mumbai was demolished by the railway police officials this morning.

Nearly two dozen railway police officials landed at the Garib Nagar slums near the Bandra railway station and razed down Rubina's home stating it was illegal.

"I had gone to market and didn't even know that my house was demolished," Rubina said. "They even beat up my father, who has been admitted in hospital."

"We have electricity bills and ration card to prove that we are legal residents of this place," says Rubina's mother Munni Qureshi. "But they didn't listen to us. They didn't give us any notice. They just came and demolished our home."

Around 25 shanties located near the Bandra railway station were razed to the ground at 11 am. Only a few days ago, the other child star of Slumdog, Mohammad Azharuddin's shanty was torn down.

Did she lose any of her toys in the demolition? "I dropped my mobile phone when I rushed towards my house in a state of shock," Rubina says. "It's out of order now. I used to play games on it. Now, I don't know what I will play with."

"We have not gained anything out of the success of Slumdog Millionaire," says Munni. "The least the government can do for us is give us a home under some scheme."

So where will they sleep at night now? "I will sleep under the sky since I have no home. I will sleep at the same place," Rubina says.

When this reporter approached the demolition squad leader, he refused to divulge any detail. He refused to give his name too.

"All I can say is that this is an illegal slum," he says. "They had encroached on railway land and so we had to demolish it," he says.

Source: Rediff News and Rediff ishare video

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The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.

The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.

The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—the unscrupulous use of astroturfing on-line combined with undermarket advertising in shopping centers to create the impression of spontaneous word of mouth enthusiasm.
In response to its use, many sites have started up trying to describe what viral marketing is.Here are some of the most funniest Indian Viral ads that are made for vaious Indian Companies.Have a Look:



Another Sholay Gimmick.The hot and happening virals have taken the ad world with a storm. The best form of humor filled time pass. Get a load of the Orbit Chewing Gum Viral "Thakur Ka Inteqam".
If you haven't seen this, you have really missed out on something real.
Watch Now!




Interesting! The dakus, with moles intricately placed on their faces, set out to loot the train. Webchutney guys again do the favor for makemytrip.com. With these virals the ad world just got getter.

WATCH IT N ENJOY!




Watch Indian Spiderman aka Makkad-Man creating dhoom in this www.DesiMartini.com viral by Webchutney(as usual!!!). The Spiderman 1,2 and 3 directors should consider shooting in India if ever they think of making a Spiderman Comedy special.